Back in September, Sophie Brookover, a children's and young adults' librarian and founder of the blog Pop Goes the Library, wrote about blogging and popular culture for Library Journal. She lays out some ground rules for making better connections with teen patrons, starting off with the following, which gave me my first laugh of the day.
Being culture snobs earns us no points in the eyes of our public. Don't flinch when someone asks for a book about NASCAR, the latest 50 Cent CD, or a Left Behind film. You don't know what else that patron likes to read, or why he's asking for that item. My sister's housemate loves NASCAR like he loves oxygen. He's also got a Ph.D. in paleontology. Lesson: if we ignore popular trends in publishing, music, movies, and TV, we risk making libraries and librarianship superfluous, and we alienate potential library champions.
There's more astute advice in Brookover's article. Do go read it for yourselves.